Lord Of The World: I Become The Lord Of The Desert From The Start



The night has engulfed Solan City. The lights still shone brightly and bustled.

Ordinary residents seemed not to care about the future development of this world.

That wasn't something they should be concerned about. The high and mighty noble lord was more worried than them.

Compared to the intangible things, the more important thing for them was where they would earn tomorrow's rations.

Violet Manor.

Vale sent Richard's order in a letter. Richard returned to the hall with a heavy heart.

At this moment, Richard stood before the vast floor-to-ceiling window. He could see through the glass that dark clouds covered most of the sky and revealed only the faint moon.

His deep eyes flashed with an incomprehensible light.

"Has the order been sent out?"

His tone carried a hint of coldness that was not usually present.

Vale's pitch-black eyes stared at the imposing figure under the illumination of the magic lamp.

The worry in his heart inexplicably calmed down.ᴛʜɪs ᴄʜᴀᴘᴛᴇʀ ɪs ᴜᴘᴅᴀᴛᴇ ʙʏ Noᴠelꜰire

He could solve all problems as long as he was there.

He took a deep breath and calmed himself before he spoke softly.

"Lord, we have sent the letter already.

"I have translated the order into a secret language I have critically researched. No one else knows about it. Only Master Karu had the password.

"The soldiers who delivered the message were the shadow walkers Her Highness Christy had asked us to find. These soldiers can walk freely in the shadows.

"We are in control of the shadow walkers. They will obey orders and be eternally loyal to us.

"The stone statues of the dead outside the city walls will escort the secret letter walkers to Twilight City.

"We have produced three copies. We have sent each copy at ten minutes intervals and used three different routes."

Richard heard everything and turned to look at the messenger with appreciation.

The Violet Merchant Association Chamber of Commerce's presidential position in Solan City was not as simple as a merchant association administrator.

Vale was also responsible for the information collection and transmission. He was the vital link to Twilight City from the outside world.

Vale had not wasted time in the past few months. He had already built a framework.

"You did well."

"Have you encountered difficult problems to solve recently in Violet Merchantile Association Chamber of Commerce?"

Vale knew that Richard's few words about the matter must be enormously significant. It wouldn't be convenient for him to know, so he did not ask and replied softly.

"No one could hinder our development with Her Highness Christy's care and President Windsor's protection.

"We have currently established 30 shops.

"Some are still under construction and are not yet in business. We estimated full operation in half a month at most."I think you should take a look at

Christy and Windsor were the princesses of Solan City and the owners of the Phoenix-Tail Flower Chamber of Commerce. These two gods took care of and protected the establishment. Some small forces that wished to offend didn't dare to look at them.

The nobles who could offend them would benefit only a few, so they weren't willing to make enemies.

Therefore, the Violet Merchantile Association Chamber of Commerce developed steadily.

Vale said, his tone excited.

"Our sales have increased. The Black Sorbet ice cream has become the most popular summer food in Solan City.

"We can sell out all of them in less than an hour as long as we open our shop.

"Several chambers of commerce even directly came to our shops to buy and trade them.

"We only sold The Black Sorbet that could cool off the heat for 20 units of ordinary resources. That was an irresistible temptation for the residents of the deep, hot desert."

It was too f*cking cheap. That was magical food.

The poor beggars and refugees even had to spend a few times every few days.

It was cheap and effective. It was a pure killing weapon.

Richard smiled. He had personally experienced the effects of Black Sorbet, so he naturally understood how attractive it was to people in hot areas.

"What about our competitors? The ice cream isn't hard to produce…"

A smile appeared on Vale's face.

"A few magus towers have seen our strong sales and launched similar products... However, the price was generally as high as 500 units of ordinary resources due to differences in raw materials.

"Although it can increase a certain amount of attributes, it's still too expensive compared to the Black Sorbet.

"Only some nobles can afford it.

"In addition to the vast market capacity, the competitors were starkly no threat to us."

Five hundred units of ordinary resources were not too expensive for ordinary people. It might be equivalent to half a day's salary for a dock worker in Solan City.

This thing was a consumable item. That was the uttermost problem. They could afford to eat at least 30 to 50 percent of the Black Sorbet.

However, they wouldn't spend hundreds of units on the magus tower's products.

Richard nodded. The product positioning of the Black Sorbet was to enter the sinking market.

Coca-Cola was his model.

They would lose their uttermost cost advantage if they pushed through with the high-end market.

Every magus tower or noble could produce a product that could dispel the heat!

It was just the cost.

"Maintain the current momentum of steady development... We will expand our food workshop that produces Black Sorbet further when the situation turned more stable. You should do a good job in the early stages of training the staff to prevent any problems from happening in the future."

They have planted raw materials on a large scale in the underground world.

It wouldn't be long before Richard would see the results.